Google enhances play store with AI-driven app reviews and curated sections

Google has announced a series of updates for the Play Store aimed at enhancing user experience and transforming it into more than just a marketplace. They aim to make Google Play a destination where users can engage and spend time. Key updates include AI-generated review summaries based on user feedback, similar to features seen on Facebook and Google Search.

They also plan to introduce AI-generated FAQs for apps using Gemini models, as well as highlights that provide quick overviews of apps, including comparisons. Additionally, Google is launching shared spaces on the Play Store, which are themed splash pages for specific interests. Starting with cricket in India, these spaces consolidate related content such as videos, curated apps, and user polls. Future spaces will include themes like Japanese manga, with potential for expansion into other global categories in the future.

Google is enhancing the entire experience of discovering and shopping for new games on the Play Store. They're introducing enriched game details pages featuring developer YouTube videos and clearly marked promotions, similar to Steam. After purchasing, returning users will find updated developer notes and a tips and tricks section. Currently, these enhancements are in early access and available only in English. Additionally, Google Play Pass will include new games like Asphalt Legends Unite and Candy Crush Saga, and a new feature allows PC users to play multiple games simultaneously.

Personalization is also a focus, with the new Collections feature creating custom categories based on users' previously purchased apps. Each Google Play homescreen will vary per user, making it easier to continue binge-watching shows or playing games.

Most of these updates are rolling out now, though some features are still in early access. Google is refining features like shared spaces as they continue to develop the platform.