TikTok allegedly experimenting with a new photo app resembling Instagram
As per The SpAndroid, recent findings in the backend code of the current TikTok app indicate the potential development of a new app called "TikTok Photos."
TikTok is reportedly exploring a potential strategy to compete with Instagram through the development of a new app called "TikTok Photos."
As per The SpAndroid, recent findings in the backend code of the current TikTok app indicate the potential development of a new app called "TikTok Photos."
The code suggests that TikTok users might soon receive prompts to share their static images on the new app, aiming to connect with individuals who appreciate photo-based posts. Additionally, there seems to be a new welcome message for the app, indicating that TikTok Photos will be introduced soon, with the intention of assisting users in reaching new audiences. The message mentions that if users have the switch on, their public photos will be synchronized with the new app, regardless of whether they close the pop-up or not.
The emergence of a separate TikTok Photos app aligns with TikTok's existing efforts, including the introduction of a "photo mode" for still images within streams. The platform has also been encouraging users to share more photos recently.
In the context of trends seen in Chinese apps, the potential introduction of TikTok Photos aligns with the pattern observed in China's own Instagram counterpart, Xiaohongshu, backed by Tencent. Xiaohongshu has experienced notable success, particularly after integrating eCommerce features.
In 2023, Xiaohongshu surpassed expectations by generating over $500 million in net income, demonstrating substantial success and amassing more than 200 million active users in China.
Douyin, the Chinese counterpart of TikTok, has also placed emphasis on still image posts, although it hasn't considered this a primary focus. With the significant financial gains and eCommerce expansion observed in Xiaohongshu, it appears that ByteDance, the owner of TikTok, may now be prompted to give greater attention to this aspect.
The success of an Instagram equivalent may be challenging in markets where Instagram already has a presence. However, positioning TikTok Photos as an extension of TikTok's in-stream shopping initiatives could potentially make it a more viable and distinctive project.
ByteDance has demonstrated a willingness to experiment with new apps, as seen with Lemon8, which bears a striking resemblance to Instagram but with a pronounced eCommerce focus.
Lemon8 garnered substantial attention shortly after its launch in the U.S. early last year, but it appears to have lost momentum recently. Introducing a TikTok-branded photo app might present better prospects and open up more opportunities in Western markets.
Considering the potential renewed ban on TikTok in the U.S., ByteDance may aim to release the app now to assess its reception before any prohibitive measures are enforced.
While the available information is limited, the indications suggest that ByteDance is likely exploring ways to enhance its eCommerce appeal through an image-centric app.
