Target to introduce unlimited express shipping subscription to compete with Amazon Prime

Target Unveils Target Circle 360, a Subscription Service Competing with Amazon Prime

Description: Target is set to launch Target Circle 360, a $99 annual subscription that includes free same-day delivery for orders of $35 and above, along with complimentary two-day shipping. This move positions Target in direct competition with Amazon Prime and Walmart's similar subscription services. The new plan, slated to debut on April 7 with a promotional price of $49 until May 18, seems to be an upgraded version of Target's existing delivery offerings, combining features from Shipt, Target's same-day delivery service, and free two-day shipping without order minimums.

Target Circle 360 members will also gain access to the Shipt Marketplace for free delivery from various stores. As the distinction between online and brick-and-mortar retail blurs, Target aims to attract customers by providing a subscription service that rivals the convenience offered by its competitors.