Copy AI review 2024: Is it a competitive AI writing tool?

Generative AI has advanced significantly, reshaping our workflows. We're just beginning to harness its potential. AI-generated content now rivals human writing, leading us to rely heavily on these tools. Copy.ai stands out as a top player in generative AI, offering time-saving and productivity-boosting features. This review delves into Copy.ai's benefits, providing a thorough understanding of its value for you.

Understanding Copy.ai

Copy.ai is an AI-powered tool capable of conducting research and crafting tailored content based on your input. It accelerates writing and aids in overcoming writer's block. This versatile tool generates various content types like product descriptions, website copy, ads, and social media posts. Although marketers find it highly beneficial, businesses across departments can leverage Copy.ai. For instance, recruiters can use it to study LinkedIn profiles and craft personalized messages, while sales teams can research companies and create customized outreach emails. The following section will explore the tool's functionalities in detail.

Understanding Copy.ai's functionality

To use Copy.ai, access the "Chat" feature and input the task you need assistance with, such as composing an email, summarizing online content, or outlining a blog post. The tool also offers examples for inspiration under "Browse Prompts," categorized by roles like Content/SEO for generating articles or product descriptions. Explore other roles for versatility, especially if your job changes. Keep in mind the free version has a 2,000-word limit per month.

Key features of Copy.ai

Copy.ai is an excellent tool for enhancing productivity. When utilized efficiently, it can significantly reduce the time spent on repetitive and lengthy writing assignments, potentially saving hours in your weekly workload. In the following section, we'll delve into each of Copy.ai's functionalities to illustrate how you can maximize their advantages.

Copy.ai’s workflows

Workflows are designed for intricate tasks with multiple steps, like searching and extracting data from online sources to create content. For instance, you can request personalized messages based on various LinkedIn profiles. Accessing Workflows requires credits in your account, used for internet searches or website scans, with the complexity determining the credit usage. The free version offers 200 bonus credits to explore the feature. After inputting a task, Copy.ai builds a workflow, allowing task adjustments without using credits. You can customize settings, such as choosing an LLM (Large Language Model) like Claude 2 or OpenAI’s GPT-4 for better writing quality. Task complexity and LLM choice affect credit usage, but you can set limits on output characters or words. Once your Workflow is ready, publish it, then run it to see results in the "Table" tab, organized into subtasks with desired information in the last column. Modify elements and export results to CSV format. While mastering Workflows takes time, it significantly speeds up tasks once you're familiar with it.

Copy.ai's chat

The Chat feature stands out as Copy.ai's most popular tool. Simply input your task, and let Copy.ai handle the rest. With a wide range of capabilities, its outputs can streamline numerous daily tasks. To explore its potential further, take a look at the "Browse Prompts" section for ideas and uses you may not have thought of before. Here are some tasks Copy.ai can assist with:

• Outreach emails
• Article generator
• SEO keyword ideas
• FAQ generator
• Newsletter inspiration
• Short summaries
• Email subject line generator
• Customer case studies
• Facebook Ad copy
• Press releases
• Analyze industry trends
• Linkedin connection invite

Copy.ai demonstrates a versatile range of applications across various business domains such as marketing, sales, recruitment, and strategy.

When you input a task into Chat, it's automatically saved to your projects for easy access later. This eliminates the need to regenerate answers, streamlining your workflow.

Copy.ai’s brand voice

The Brand Voice feature is ideal for businesses aiming to maintain a uniform tone across their brand. Simply input text that reflects your desired brand voice—this can be from your website, social media posts, or marketing emails. Copy.ai then uses this input to train its responses. After adding your example copy, click on "Analyze Brand Voice," and it will generate an overview of your brand voice. While the feature is most effective with text between 50-500 words, it can also handle larger pieces quite well.

Copy.ai’s infobase

Infobase enables you to include personalized details in your tasks that Copy.ai can recall using hashtags. When using Chat or Workflows, compose your task as usual and use "#" to access information saved in the Infobase. This could include details like company name, website, mission and values, or key product/service features. This feature ensures Copy.ai's responses are tailored precisely to your requirements.

Who can benefit from Copy.ai?

As covered in the previous sections, marketers stand to benefit most from using the tool, but Copy.ai has uses in other departments too. Go to “Browse Prompts” to understand how the tool can help your specific role. Choose from:

• Email Marketing
• Content/SEO
• PR/Communications
• Paid Ads
• Recruiting
• Strategy
• Social Media
• Sales

In every role category, there are specific tasks that Copy.ai can assist with. For instance, in Paid Ads, the tool can create headlines and descriptions for Google Ad copy. For sales professionals, it can analyze customer pain points within a specific industry. However, these examples merely touch on the tool's vast capabilities.

Copy.ai’s cons

The tool's response generation can be slow, especially for complex tasks, and it may misinterpret user prompts, requiring additional clarification. Workflows may not always function as expected, particularly with challenging content, such as summarizing Trustpilot reviews.

Copy.ai lacks a browser extension, necessitating in-app work and manual copying of content, which can be time-consuming. Marketers may question whether AI content can be detected as non-human, but AI detection tools are evolving, and there's no guarantee of passing all checks.

Relying solely on generative tools can lead to content redundancy and lack of originality, undermining efforts to be a thought leader. It's crucial to put ideas into your own words and offer a unique perspective for meaningful contributions.

Copy.ai’s pros

Copy.ai is praised for its user-friendly interface and quick learning curve, making it accessible for immediate use. The AI-generated content is typically of good quality, enhancing writing efficiency. Utilize the templates and prompts to optimize tool usage, including customizable options like brand voice to match your requirements.

Moreover, Copy.ai offers ample opportunities to explore its features in the free plan, allowing you to assess its suitability without an initial payment.

Is Copy.ai associated with plagiarism?

While Copy.ai endeavors to produce unique and original content using publicly accessible online data, there's still a risk of plagiarism detection. This situation may not be ideal for digital marketers relying heavily on the tool for content creation.

If you need to verify content for plagiarism, consider using ProWritingAid's plagiarism checker. It provides affordable checks starting at $10 for ten checks, with discounts available for bulk purchases, offering peace of mind regarding content originality.

Is Copy.ai available at no cost?

The free version of Copy.ai enables individuals to generate up to 2,000 words monthly, accompanied by 200 bonus credits for testing Workflows involving internet searches and website scraping. This serves as a valuable tool to explore the tool's functionalities; however, consistent professional use may necessitate upgrading to a paid plan.

Speaking of which, Copy.ai offers four paid plans, each providing unlimited word counts. The cheapest plan, Pro, starts at $49 per month, with an additional 25% discount available for annual subscriptions. Other paid plans are priced significantly higher than Pro, so it's essential to assess your organization's needs for seats and Workflow credits before deciding on a plan.

Optimizing Copy.ai usage

Copy.ai offers efficient solutions for research, content creation, and idea generation, but it's not infallible. For optimal outcomes, assign small tasks like crafting product descriptions or outlining blog post structures. You can refine the generated responses for better quality or inject specific knowledge.

For larger tasks, cross-check the output with online sources to ensure reliability, accuracy, and originality, avoiding potential legal issues.

After content creation, utilize a free editing tool like ProWritingAid to catch grammatical errors, ensuring your writing is devoid of grammar, spelling, and stylistic mistakes. ProWritingAid's advanced features can further enhance your content, providing suggestions for improved readability and sentence paraphrasing, making it indispensable for writers seeking to improve their skills.