Best 5 digital marketing courses and certifications in 2024

Completing top-notch online digital marketing courses equips you with the knowledge, skills, and resources necessary to excel in today's dynamic digital landscape, regardless of whether you're a seasoned marketer, an aspiring digital specialist, or seeking a career change.

These leading digital marketing courses ensure you remain abreast of the latest trends, tools, and methodologies in digital marketing, positioning you as an attractive candidate for businesses aiming to enhance their online presence. The expertise acquired from these courses empowers you to adapt your approach to digital marketing effectively, giving you a competitive edge.

Enrolling in premier digital marketing courses enables you to delve into various facets such as content marketing, email marketing, social media marketing, search engine optimization (SEO), and AI marketing tools. This proficiency renders you highly desirable in the tech job market, capable of managing diverse aspects of digital marketing campaigns.

In this guide, we offer insights into the finest paid and free marketing courses, allowing you to obtain an online digital marketing certificate.

Digital Marketing Certification Course: Accredited Training in Digital Marketing – HubSpot Academy

The Digital Marketing Course offered by HubSpot Academy equips you with the skills to devise a digital marketing strategy to attract potential customers to your business. Additionally, the course aids in crafting an advertising strategy to effectively convey your company's message to your target audience. Moreover, you'll discover techniques to enhance your website's performance for both users and search engines.

This course caters to small business owners seeking insights into digital marketing and growth strategies, marketing managers aiming to enhance their digital marketing proficiency, and individuals eager to grasp the fundamentals of digital marketing and attain certification.

Comprising nine lessons, the course requires approximately 5.25 hours to complete. Upon completion, you'll need to pass the HubSpot Digital Marketing Certification exam to obtain the certification. This globally recognized certification signifies your competence in digital marketing concepts and best practices, bolstering your digital marketing career prospects.

Best 3 Free Online Marketing Courses Offering Certifications

Digital Marketing Basics – Google

Google's Fundamentals of Digital Marketing is a free and certified program designed to educate individuals on the fundamental principles of digital marketing.

Comprising 26 modules developed by Google trainers, this course spans approximately 40 hours and encompasses a diverse range of topics pertinent to digital marketing. It furnishes practical insights and real-world examples to facilitate the application of acquired knowledge.

Accredited by the Interactive Advertising Bureau Europe and The Open University, completion of all modules and passing the final assessment earns participants a certificate from Google, attesting to their grasp of digital marketing fundamentals.

The Semrush Academy's Digital Marketing for SMBs with Greg Gifford course is designed to provide a comprehensive understanding of digital marketing principles.

Tailored for new marketers and business proprietors venturing into digital marketing, this course covers various aspects such as social media, email marketing, competitive analysis, display advertising, and search engine optimization (SEO). Greg Gifford elucidates the significance of digital marketing, its functionalities, and how it can be leveraged to drive traffic and enhance business growth.

Comprising 10 videos spanning from two to seven minutes each, the course concludes with a certification exam to validate your comprehension.

Certificate in Professional Digital Marketing

The Professional Certificate in Digital Marketing is provided by the Kellogg School of Business at Northwestern University. This online program is meticulously designed to furnish a comprehensive grasp of digital marketing tactics and strategies.

Participants will gain expertise in crafting effective digital marketing strategies, refining online campaigns, evaluating and interpreting marketing performance, and utilizing digital tools and platforms to engage target audiences.

This program caters to individuals aspiring to enter the digital marketing field, professionals seeking a career transition to focus on digital marketing, traditional marketers aiming to cultivate digital marketing proficiencies, and digital marketers looking to elevate their skill set.

Comprising 20 online modules spanning six months, participants should allocate 15-20 hours per week for video lectures, assignments, and engaging in discussions.

The program fee is $6,950, and upon successful program completion, Kellogg will confer a digital certificate of achievement.

Professional Certificate in Digital Marketing and E-Commerce

The Google Digital Marketing & E-commerce Professional Certificate, consisting of seven courses, is provided by Google with the objective of imparting a comprehensive understanding of fundamental digital marketing and e-commerce strategies and techniques.

This introductory-level program covers a wide array of topics, including social media marketing, SEO, email marketing, content marketing, online advertising, e-commerce strategies, and website optimization.

Upon completion of the Google digital marketing certification program, you'll acquire the essential skills for securing an entry-level position. The certificate serves as validation of your competence in digital marketing and e-commerce, thereby enhancing your prospects in the marketing field.

This program entails a six-month commitment, requiring 10 hours of weekly dedication. No degree or prior experience is necessary to enroll. In the U.S. and Canada, Coursera charges $49 per month following the initial seven-day free trial period. Costs may vary in other regions where Google Career Certificates are offered.

Program in Digital Marketing

CareerFoundry's Digital Marketing Program offers a comprehensive learning experience that integrates theoretical knowledge with hands-on projects and guidance from industry experts.

Designed for individuals looking to transition into digital marketing careers, this program provides career support to facilitate entry into the industry. With a self-paced structure, you have the flexibility to learn at your own convenience.

In its latest update, CareerFoundry has incorporated modules on leveraging artificial intelligence in digital marketing practices.

You can opt for a part-time study plan of 15-20 hours per week to complete the program in seven months. Alternatively, intensive study of 30 to 40 hours per week enables completion within three to four months.

Upon successful program completion, you'll receive the CareerFoundry Digital Marketing certification.

The program fee is $6,900, with discounts available for upfront payment.