10 best AI marketing tools in 2024-Tested and compared for beginners
Discover the top 10 AI marketing tools tested and compared for 2024, explained for beginners. Boost your marketing strategy with these powerful tools!
Here’s a brief overview of our shortlisted products, emphasizing their unique features and top offerings.
- Rytr — A solid choice for online stores, boasting robust customer support features for prompt review responses and effective calls to action, driving conversions.
- JasperAI — The premier AI marketing tool suitable for all businesses, offering comprehensive features spanning copywriting, content strategy, and end-to-end marketing campaigns.
- CopyAI — Ideal for email marketing, featuring a lifecycle email function that boosts user engagement and list growth. It’s user-friendly, facilitates nurture sequences, targets opted-in users, and devises standout event promotion strategies.
- LookaAI — Perfect for designing brand materials, offering a logo maker, brand kits, and over 300 templates to enhance visual branding efforts.
- Writesonic — Offers comprehensive ad setup solutions across major social media platforms like Facebook and Google Ads, along with SEO meta tags for products, ensuring targeted traffic at minimal cost.
- PictoryAI — A powerful video creator allowing text-based video editing, transforming written content into engaging videos, complete with automatic video captioning for enhanced delivery
- ShortlyAI — Highly effective for blog content creation, rapidly generating content with powerful commands and no word limits for flexible use
- Scalenut — Excellent for SEO enhancement, providing keyword recommendations and real-time SEO scoring tools for deeper engagement and improved ranking insights.
- WordAI — Delivers high-quality AI-generated content with a human touch, producing natural-sounding text and refining copy to sound more authentic
- Describely (formerly CopySmith) — A fantastic choice for ecommerce businesses, facilitating product data management and bulk content editing at minimal cost, while seamlessly integrating third-party tools for further business automation.
The main benefits and limitations of utilizing AI in marketing
Recent research indicates that 61.4% of marketers have integrated AI tools into their marketing strategies, signaling a widespread acknowledgment of the associated benefits. These advantages include heightened efficiency, enhanced customer experiences, and more precise insights into business operations.
AI contributes to marketing efforts by generating content, producing visuals, and automating email communication. With ongoing advancements, AI has surpassed traditional methods, streamlining tasks and reducing reliance on manual processes.Moreover, AI-powered analytics facilitate superior targeting and predictive modeling in marketing endeavors, enabling the creation of tailored campaigns that resonate with audiences on a deeper level.However, despite its merits, utilizing AI in marketing comes with certain drawbacks. Machine learning algorithms are contingent upon their input data, potentially introducing biases if customer data is inadequately curated.
When not properly overseen, content generated by AI, such as blogs and advertisements, may occasionally lack originality or fail to capture the creative flair necessary to engage an audience effectively. Consequently, this could result in diminished audience engagement and potentially lower SEO effectiveness compared to content crafted by human experts.While employing AI in marketing presents numerous benefits, including task automation and tailored personalization, it's essential to carefully evaluate its implementation and inherent biases. A thorough assessment of both the advantages and drawbacks ensures that organizations harness Artificial Intelligence responsibly.
What capabilities does AI marketing software offer?
AI marketing software represents a potent tool for enhancing marketing strategies and bolstering customer engagement. Its utility spans various domains within digital marketing, including data analysis, content generation, personalization, media buying, and customer service automation.
- Content Generation: Perhaps the most prevalent application of AI in marketing, AI-driven software leverages customer data to produce highly personalized content tailored to the demographic and interests of each individual user. This level of customization enables marketers to refine their messaging and effectively reach their target audience.
- Data Analysis: AI empowers marketers to gather and scrutinize user data, extracting valuable insights into customer behavior. These insights inform the creation of targeted campaigns tailored to address specific customer needs and preferences
- Media Buying: AI aids marketers in tasks like digital ad placement, streamlining campaign management and optimization processes. Real-time recommendations provided by AI ensure that advertisements are effectively targeted to reach the intended audience.
- Personalization: AI technology facilitates the delivery of personalized content based on individual customers' online interactions, allowing for tailored web pages or email communications. This personalized approach fosters stronger customer relationships by addressing their unique needs and preferences.
- Customer Service: AI-powered marketing software enables the deployment of customer service chatbots, which autonomously address customer inquiries, recommend products or services, and resolve issues without the need for manual intervention from customer service representatives.
Ways to generate revenue using AI
According to a study by Statista, the AI marketing market reached approximately $15.84 billion in 2021 and was projected to surge significantly, reaching an estimated $107.5 billion by 2028. This substantial investment in AI technologies underscores their potential to enhance profitability and streamline marketing processes efficiently.
There are numerous avenues to capitalize on AI's potential for generating income, such as providing freelance copywriting services, integrating technological solutions into digital marketing strategies, and consulting with businesses on the implementation of artificial intelligence into their operations.
Comparing the best AI tools for digital marketing
Here's a direct comparison of the leading ten AI tools for digital marketing, outlining their pricing and features side by side.
| Best AI Marketing Tools | Best For | Starting Price | Free Version | Top 3 Features |
| RYTR | Budget-Friendly Online Stores | $9/month | Free-Forever Plan | – Reply to Reviews and Messages – Product Descriptions – Call to Action |
| CopyAI | Email Marketing | $36/month | Free-Forever Plan | – Lifecycle Emails – Nurture Sequences – Event Promotion |
| JasperAI | Best Overall | $39/month | 7-Day Free Trial | – Copywriting – Integrated Marketing Campaigns – Content Strategy |
| LookaAI | AI Design | $8/month (annual) | Free Logo Maker | – Logo Maker – Brand Kits – 300 Templates |
| Writesonic | Ad Setup | $15/month | Free-Forever Plan | – Facebook Ads – Google Ads – SEO Meta Tags for Products |
| PictoryAI | AI Video Creator | $19/month | 14-Day Free Trial | – Edit Videos Using Text – Create Shareable Video Highlights – Automatically Caption Videos |
| ShortlyAI | Blog Posts | $5.42/month (annual) | 3-Day Free Trial | – Blog Writing – Powerful Commands – Unlimited Credits |
| WordAI | Passing AI Content Detectors | $27/month | 3-Day Free Trial | – Content Humanizer – Content Repurposing – Topic Suggestions |
| Describely | Ecommerce | $19/month (annual) | 7-Day Free Trial | Centralized Product Data Management – Bulk Content Edit and Generation – Versatile Third-Party Integrations |
| Scalenut | Boosting SEO | $27/month | 7-Day Free Trial | – Cruise Med – Automated Outlines and Keywords – Real-Time SEO Score– |
Reviewing the leading AI tools for content marketing
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CopyAI stands out as one of the premier AI email marketing tools, empowering businesses to generate superior copy and content. Since its introduction, CopyAI has provided users with an exceptional array of features for optimizing marketing efforts.
Among its standout features is the Lifecycle Emails functionality, which simplifies the customization of emails tailored to each stage of the sales funnel. Equipped with a user-friendly drag-and-drop builder, users can craft targeted and personalized emails that resonate with customers far more effectively than generic templates or standard copy.Moreover, CopyAI offers robust design capabilities and grants access to analytics and performance reporting, ensuring that your message effectively reaches your target audience.
Efficiency Versatility Ease of use.png)
Limited creativity Quality control Subscription cost
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Rytr stands out as a top-tier AI marketing tool tailored for online stores, offering robust capabilities such as automated responses to reviews and messages, dynamic product descriptions, and compelling call-to-action features, all geared towards enhancing content visibility and boosting engagement levels.
Furthermore, boasting a vast selection of over 40 templates and support for more than 30 languages, Rytr is well-equipped to handle sizable projects efficiently.For businesses aiming to maximize their reach with digital storefronts, Rytr serves as an ideal solution for efficiently managing reviews and messages while crafting persuasive product descriptions and engaging calls to action, effectively converting new customers.
Time-saving Diverse templates Collaboration features Limited creativity Dependency Quality control
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JasperAI has emerged as the preferred choice for corporate teams seeking to expedite and enhance content development. Upon trialing the tool, its effectiveness becomes readily apparent.
With a robust array of capabilities, this AI writing and marketing tool has demonstrated its potency in simplifying diverse tasks, ranging from brainstorming copywriting concepts to crafting comprehensive marketing strategies.According to assessments derived from customer input, users have reported significant benefits, including an 80% decrease in time devoted to initial drafts, a 40% uptick in content acquisition, and a remarkable 3.5x return on investment. These outcomes underscore JasperAI's value proposition as a compelling option for enterprises seeking efficient solutions.
Integration Customization options Time-saving Privacy concerns Dependency Learning curve
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LookaAI stands out among its counterparts due to its specialization in AI-driven logo design. Founded by Dawson Whitfield in 2016, Looka serves as a platform that simplifies and democratizes design for businesses, earning it recognition as one of the premier AI tools for social media marketing.It boasts robust functionalities, such as crafting bespoke logos and comprehensive brand kits featuring colors, fonts, and, naturally, the logo itself. Users gain access to high-quality logo files post-design finalization, ideal for printing on various products or promotional materials.
For businesses or products requiring logo creation, LookaAI offers an exceptionally user-friendly solution. With over 300 pre-made templates available for customization with branding elements and colors, alongside the option to utilize its AI-driven logo maker for tailor-made designs, it provides a versatile toolkit for logo creation.This expedites the process of logo creation and ensures uniformity across various mediums such as products, websites, and other materials. Thanks to its user-friendly editor, making minor tweaks or adjustments to the design until satisfaction is easily achievable.
Visual content creation Time-saving Cost-effective Limited design complexity Template dependence Design quality
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Writesonic stands as an AI platform catering to marketing teams, offering advanced solutions. Its wide array of functionalities ensures utmost effectiveness in content creation, SEO optimization, and digital ad management.
Providing robust AI tools and adaptable chatbots, Writesonic serves businesses and individuals alike, supporting multiple languages.Within its suite of features, Writesonic's advertising capability empowers marketers to swiftly establish campaigns on platforms like Google Ads or Facebook Ads, eliminating the need for laborious tasks such as crafting ad copy or managing budgets.
Time-saving Customization options Content quality Creativity limitations Dependency Subscription Cost
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PictoryAI is a cutting-edge video editing tool driven by artificial intelligence, empowering marketers and businesses to swiftly produce, modify, and subtitle videos for bolstering brand presence and promoting products. Operating on the cloud, this platform boasts an array of impressive functionalities, including the rapid transformation of lengthy text into concise, easily shareable videos within minutes. Additionally, it automatically incorporates captions.
For enterprises necessitating teamwork collaboration, PictoryAI offers a Teams Plan, featuring numerous supplementary capabilities beyond the basic package, albeit at an additional expense.At the heart of PictoryAI lies its innovative Edit Videos Using Text feature, enabling users to seamlessly convert their blog posts or other textual content into captivating video snippets in mere minutes. This facilitates the creation of engaging content tailored for social media platforms, seamlessly integrated into the brand's digital marketing strategy.
Diverse templates Customization options Image generation Limited design complexity Template dependency Branding consistency
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ShortlyAI represents a groundbreaking advancement in AI-assisted writing, streamlining the process of generating high-quality content swiftly. Leveraging state-of-the-art technology, interactive collaboration, and optimization commands, ShortlyAI empowers writers to conquer creative blocks and produce articles with remarkable efficiency..
Beyond its blog writing capabilities, ShortlyAI offers a suite of powerful commands that enhance content quality while minimizing time investment. With unlimited credits, users can enjoy uninterrupted access to its features.A standout feature of ShortlyAI is its ability to generate content based on specified keywords, catering to diverse needs ranging from short stories to extensive articles. This AI writing partner excels in delivering results promptly and effectively.
User-friendly interface Content quality Cost-effective Creativity limitations Dependency Privacy concerns
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WordAI stands out as a cutting-edge tool for text rewriting, employing sophisticated artificial intelligence technology fueled by machine learning models. It excels in efficiently restructuring and rewriting entire articles while maintaining their original meaning and context intact.
The content produced by WordAI undergoes thorough scrutiny to ensure uniqueness without sacrificing readability or search engine optimization. Although Google has stated that they do not penalize AI-generated content, bloggers still aim to safeguard their content against potential flags by search engines.
Natural Language Processing Customization options Plagiarism prevention Dependency Privacy concerns Learning curve
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Scalenut has rapidly become known as one of the top AI digital marketing tools on the market. Its popularity stems from its impressive features, which enhance SEO and content creation for businesses.
With functions such as automatically generating outlines, suggesting keywords, and tracking SEO scores in real-time, Scalenut offers crucial services for any effective digital marketing strategy. Additionally, its automated question-and-answer generation capabilities are invaluable.The 'Cruise Mode' feature provides insights into trending topics, enabling you to stay ahead of competitors and craft content that resonates with users.
Collaboration features User-friendly interface Content variety Subscription cost Dependency Subscription cost
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By leveraging AI technology, Describely enables users to create SEO-optimized content efficiently and at scale while maintaining full control over the editing process.The platform's ability to import and manage entire product catalogs in a centralized location makes it a reliable solution for manufacturers and retailers seeking to maximize their SEO performance.
Describely stands out for its bulk content editing and generation feature, enabling users to quickly create large amounts of content. This feature is particularly beneficial when launching new product lines or updating descriptions for numerous SKUs.
Cost-effective Consistency Time-saving Content quality Limited scope Privacy concerns
How to select the top AI marketing software
As ChatGPT has gained popularity, many new AI-based marketing tools have entered the market. To help you choose the best one for your business, consider the following factors:
Ease of Use: Most AI content generators are user-friendly, but some, like ShortlyAI, may require learning commands. AI design tools like DALL-E and LookaAIcan can be challenging at first, so look for platforms with easy-to-follow tutorials.
Price: Determine your budget and the necessary features for your business. Some features may require higher plans or add-on tools, increasing your overall investment.
Reputation: Research the reputation of any AI marketing solution you're considering. Look for products with a good track record and references from trusted sources.
Accuracy and Plagiarism Checkers: Choose an AI content generator with built-in plagiarism checkers to ensure your content is accurate and unique. Test sample generated copies on various platforms like Google Docs to gauge accuracy levels before launching campaigns.
GPT Version: Check the GPT version of your AI content generator. Newer versions, like GPT-4, offer more advanced features for faster and higher-quality content generation, giving you a competitive edge.
Using AI in marketing – A brief overview
In this section, we'll offer a comprehensive, step-by-step manual on leveraging JasperAI for marketing objectives.
Register an account
Sign up for a JasperAI account by entering your name, email address, and password. You can use your existing Gmail account or create a new one.
Select your plan
JasperAI provides a range of plans tailored to meet your marketing requirements. Evaluate the available options to identify the plan that aligns best with your strategy.
Get acquainted with the dashboard
After logging in, take some time to familiarize yourself with JasperAI's dashboard. Navigate through sections dedicated to data analysis, campaigns, content creation, and other relevant areas. Begin by exploring each section to understand how they interconnect and operate in unison.
Define your target audience
Within the project settings, specify your target audience. This step is crucial as it enables the creation of content that is highly tailored to them, increasing its potential impact.You can apply filters such as location or interests, depending on the type of content optimization required for maximum success with that specific demographic segmentation strategy.
Create content
Once prepared, click on 'Generate Content' and select the type of content you wish to create, such as a blog post, social media post, or email campaign. Provide a brief description or keywords related to the topic.
