10 best AI email marketing tools to grow your business

Omnisend is a user-friendly eCommerce platform for email marketing, SMS, and automation. It allows you to connect with your customers through integrated email and SMS campaigns, regardless of their location. The platform offers built-in templates that are fully customizable, enabling you to provide a personalized and consistent experience to your customers through a single platform.With seamless integration with hundreds of eCommerce tools, Omnisend can be easily added to your store with a single click. Their template library simplifies the creation of professional and visually appealing emails without the need for coding. You can customize the emails to match your brand, incorporate products and dynamic discount codes, and save them as presets for future campaigns.

Omnisend's Automations Library includes pre-built workflows for every stage of the customer journey. Using drag-and-drop workflow editing, you can easily adjust and visualize the sequencing or create a workflow from scratch. By leveraging complete contact data, you can personalize your messages, enhance targeting, and boost conversions. The platform also allows you to segment your contacts based on various criteria, including customer lifecycle stages, shopping behavior, on-site activity, and message engagement.

Brevo is an intelligent email marketing platform designed for growing businesses, integrating AI and automation into your email marketing workflows. It aims to streamline your tasks and automate processes, allowing you to focus on more critical aspects of your business.In addition to email marketing, Brevo also supports SMS marketing and chat functionalities.Creating professional emails is simple with Brevo. You can start with a template from their library or create a new design from scratch. The platform offers an intuitive drag-and-drop builder to add blocks and style elements, ensuring your emails match your brand and captivate your audience.Brevo enables dynamic content additions, such as personalized text using contact names, to enhance email engagement.

You can further personalize emails with advanced options based on recipient behavior or preferences.For email campaigns, Brevo allows you to segment contacts as desired, enabling targeted messaging. You can create even smaller segments based on specific criteria like gender, geography, or purchase history to refine your strategy.To optimize your email campaigns, Brevo offers A/B testing to find the most effective message and machine learning-powered send time optimization to ensure your emails are sent at the ideal time with just a click.

Drift serves as a conversational platform that enables your marketing, sales, and customer teams to easily engage with customers through personalized conversations, including chat, email, video, and other channels.One of Drift's offerings is Drift Email, which features robust email management software that automatically distinguishes between human email replies and autoresponders. This ensures that genuine human responses are directed to the appropriate person for follow-up, thereby enhancing pipeline generation.

Drift Email also automatically cleans and enriches contact records in your marketing automation platform and CRM by extracting phone numbers and job titles from email signatures. This helps improve deliverability and database health with each email sent. Moreover, Drift Email's inbox management tools seamlessly integrate with your existing email marketing tech stack, enabling you to drive more pipeline from your email campaigns with minimal effort.

ActiveCampaign provides a comprehensive suite of tools encompassing email marketing, marketing automation, and CRM functionalities, enabling businesses to create exceptional customer experiences throughout the entire customer journey. Their platform includes tools to assist with each stage of the customer journey. These range from core email marketing functionality and email segmentation at the Reach stage through marketing automation and dynamic content while Nurturing to CRM and sales automation and pipeline automation when Converting, and split testing, predictive sending, and predictive content to push for Growth.

ActiveCampaign includes many automation tools to make your life easier. For example, segmentation lets you send exactly what your contacts want to see. When you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B test flows, and make your drip campaigns more effective. Dynamic content ensures your customers see the most relevant message for them, leading to higher engagement, sales, and loyalty. Swap images, copy, and CTAs based on saved customer data such as demographic information, past purchases, and engagement history.

SMTP is a well-established leader in email relay services with over twenty years of industry experience. It is deeply ingrained in the technology that powers the internet's email system, serving as the foundation for transactional emails for numerous top global brands.Processing an impressive volume of 11 billion emails annually, SMTP offers top-tier email delivery services, enabling the seamless sending and tracking of high-volume emails with the assistance of AI.

Whether you require low-latency email delivery for transactional emails, scalable infrastructure for large-volume sends, or a dependable backend solution for marketing campaigns, SMTP provides a comprehensive solution.SMTP's relay services are renowned for enhancing IP reputation, optimizing inbox placement rates, and ensuring message delivery to your subscribers. With easy integration in minutes, you can rely on SMTP to manage your transactional, email relay, and email delivery needs within one reliable platform.

Twilio SendGrid is a cloud-based email platform designed to facilitate effective customer engagement via email. It ensures high deliverability rates, accommodates varying email volumes, seamlessly integrates with existing systems through its API, offers comprehensive analytics for campaign optimization, and provides essential email marketing tools for businesses of all sizes.

Overall, Twilio SendGrid is a powerful email platform that combines reliability, scalability, and advanced features to streamline your email communication and drive better results for your business.

Additionally, ConvertKit's AI-driven capabilities extend to email funnels, which automate repetitive tasks such as sending welcome series or managing product launches. These smart funnels ensure that creators can focus on their creative work without being bogged down by manual processes. Moreover, ConvertKit's smart filters powered by AI prevent redundant marketing pitches to customers who have already made purchases, ensuring that marketing efforts are both efficient and personalized to individual subscribers' needs.

ConvertKit is an email marketing platform designed for creators, featuring AI-powered tools to streamline tasks. Its email designer provides customizable templates, ensuring brand consistency. With smart algorithms, ConvertKit achieves high deliverability rates and avoids spam filters. AI extends to landing pages and forms, boosting list growth and organizing subscribers for targeted content. The platform also offers customizable email templates and a user-friendly interface for easy branding and content creation. AI-driven email funnels automate tasks like welcome series and product launches, while smart filters personalize marketing efforts efficiently.

EmailOctopus provides a comprehensive suite of user-friendly tools designed to enhance business growth. It offers features for list building, audience engagement, and achieving results. Users can effortlessly import existing subscribers and expand their lists using customizable website forms. The platform also enables the creation of visually appealing landing pages to attract more subscribers.

Users have the flexibility to start with pre-designed templates or build custom designs from scratch using the intuitive email editor. Additionally, EmailOctopus simplifies automation with features like automated welcome series and drip campaigns, allowing users to nurture subscribers and drive desired actions efficiently. With EmailOctopus, creating emails, setting up sequences, and implementing automation becomes a stress-free process.

Optimove is primarily a hub for relationship marketing across various marketing channels, with a strong focus on AI-driven optimization to automate data-driven insights for consistently improving marketing performance.The software includes Optimail, an in-built platform for email personalization and delivery, which incorporates eDataSource for analytics on inbox placement, analysis, and escalation capabilities. It utilizes state-of-the-art, AI-powered machine learning to monitor over 90% of all commercial emails sent globally.Optimove integrates an advanced customer email platform with a leading customer relationship management hub.

This integration enables email personalization and precise customer targeting, leveraging all available Optimove data and insights (customer database, customer model, activity tracking, predictive analytics, and AI recommendations). Each customer receives the most relevant messages, products, prices, and offers, even if emails have been in the inbox for an extended period after sending. Optimail/Optimove continuously monitors behavior and adjusts messages accordingly to drive leads and customers towards your business objectives.

Seventh Sense positions itself as AI software crafted to enhance performance and engagement within your current email marketing strategy. Tailored for HubSpot and Marketo, it serves as an email delivery optimization system.Utilizing artificial intelligence, Seventh Sense optimizes and personalizes email delivery times for every contact in your database, leading to increased engagement and improved email marketing outcomes.

Its features include send-time optimization, email throttling, enhanced deliverability, and email frequency optimization. Additionally, it facilitates knowledge sharing between your sales and marketing teams, ultimately boosting conversions.