Best 10 platforms for influencer marketing aimed at content creators

Join IZEA's Creator Marketplace to become part of a platform that has facilitated over 3.9 million brand collaborations. Explore its Casting Calls page to discover a variety of work opportunities tailored for creators. Thumbnails on this page indicate the type of collaboration (e.g., influencer marketing, work for hire, job listing), the name of the buyer or company, and the deadline for the job. By clicking on a project "card," you can access detailed information such as the work scope, supporting files, compensation details, and questions for interested collaborators.

Upon signing up with IZEA, you automatically receive a free plan, allowing you to place up to five bids within every 30-day billing cycle. For unlimited bidding opportunities, a vanity URL, and access to standard support through community forums, you can upgrade to a Basic or Pro Plan.

After registering on the platform, think of Webfluential as your virtual agent. With a network comprising 15,000 influencers and 5,000 marketers, it offers robust support. While a minimum of 1,000 Twitter followers is required for acceptance into the network, creators with larger audiences on YouTube, Instagram, Facebook, or their blogs can still apply, subject to review by Webfluential's team.

Upon approval, linking your social channels to the platform is necessary to create your profile. Webfluential provides recommendations on the prices you can charge brands for each social account based on your follower count and compares your rates with those of influencers with similar reach.

Upfluence's network is relied upon by over 1,600 brands and agencies to discover creators for their marketing endeavors. The company was founded with the aim of assisting eCommerce and direct-to-consumer brands in identifying influential customers within their database and transforming them into genuine brand advocates. Upfluence offers integrations for various online shopping platforms like WooCommerce, alongside content sharing and marketing automation tools such as Hootsuite and Klaviyo.

To set up an account and profile on Upfluence, you'll need to download their free Chrome extension and link your social profiles (Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, or your blog). The platform then evaluates your profile and includes it in the Upfluence community, where brands seeking creators like you can discover and engage with you.

Klear assists creators in collaborating with brands aligned with their interests by providing tools to foster genuine relationships with these companies. The platform aids in crafting a media kit, showcasing a creator's portfolio, performance metrics, and audience insights.

Utilizing proprietary technology, Klear assigns an Influence Score to its vast network of over 500 million influencers, categorizing each based on their top skills (totaling 60,000 skills). Its algorithm evaluates influence across various platforms including Instagram, Twitter, YouTube, Facebook, Snapchat, and blogs. This feature also predicts the anticipated number of genuine views an influencer's post will garner, considering factors such as likes and established relationships. Recognized by G2 as one of the top 10 influencer marketing platform leaders in its Enterprise Grid, Klear, a subsidiary of Meltwater, joins other tools like Impact and Mavrck in this category.

Influence.co is likened to a LinkedIn for influencers and social media experts, offering an online community of nearly 200,000 creators and businesses that you can engage with upon signing up. Through its Answers forum, users can interact and share posts from platforms such as Instagram, Pinterest, Snapchat, or their blogs.

The platform simplifies the process of creating a media kit by providing sections relevant to brands. These include a bio where you can outline your passions, geographical location, industry, certifications, social influence metrics (reach and engagement rate), examples of branded content, brands you've collaborated with, and your current minimum rates per post. Additionally, Influence.co features a unique Influencer Rate Map, allowing users to determine their potential rates based on factors such as Instagram follower count, engagement rate, location (including state and city within the US), category/niche, age range, and gender.

Mavrck is another mega-network of creators, having activated over 3 million of them since 2014. Its merger with Later in 2022 also helped propel its user base growth and widen options for over 500 brands worldwide relying on its services. Create an account by connecting your Facebook or Instagram account with Mavrck and appear on the platform’s Influencer Index so businesses can discover you soon.

Brands use over 20 demographic and psychographic criteria or search filters to look for creators and influencers that match their goals. Creators can also opt to join Mavrck’s Ambassador Program. When you sign up as a program “copilot,” you can broaden your exposure through invites to industry events, research sessions, brand campaign brainstorming, and more.

The Blogger Programme (TBP) boasts a network of over 42,000 verified influencers who leverage the platform to cater to the influencer marketing needs of approximately 3,000 clients. Interested brands can directly send proposals, provide feedback, and give approvals through the portal. Projects encompass a variety of tasks, including Shopify and Amazon reviews, branded social media posts, and reviews of iOS and Android apps, all aimed at delivering high-quality, mobile-oriented content for brands.

To create your TBP account, simply enter your email address in the provided form. Alternatively, you can register using one of your social media accounts by clicking the corresponding button—Facebook, Instagram, YouTube, or Twitter—on the form. Unlike GetBlogged, owning a blog site is not a requirement for registration. However, the agency suggests having a minimum of 3,000 authentic social media followers to enhance your collaboration opportunities.

Creator.co boasts a growing network comprising over 175,000 creators and aspiring influencers. The platform features dedicated home pages for both creators and brands, along with a Collaboration Hub tab for exploring available campaigns. Creators are encouraged to amass at least 1,000 followers on YouTube, Instagram, or TikTok before registering on the platform. However, some campaigns running on these platforms don't impose a minimum follower count requirement. Registration can be initiated by clicking the Collab button from the Creator home page or by signing up through the platform's social channels.

Within the Collaboration Hub, users can browse through various ongoing campaigns, each detailing the brand seeking collaborators, compensation range, and creator qualifications. These qualifications may include follower count, engagement level, age, location, niche, and expected deliverables (such as videos, stories, or both) across different platforms. Clicking on any campaign card reveals additional details about the brand, the campaign specifications, including filming techniques, captions, and payment methods.

Impact claims to be the leading influencer marketplace globally, boasting a roster of 300,000 verified influencers who have opted in. This figure was achieved after the platform's acquisition of Activate in 2020. Its brand and campaign discovery feature enables users to filter results based on compensation type, vertical, and location, facilitating direct proposal submissions to relevant campaigns that align with their niche and interests.

Within the dashboard, influencers can manage their workflow, store and submit deliverables, receive feedback to enhance content quality, view analytics, and automate social metric reports for brands. Additionally, influencers can integrate assets from various platforms including YouTube, Facebook, Instagram, Twitter, Pinterest, Twitch, and TikTok into their Impact accounts. The platform offers settings to aid in negotiating compensation terms with brands, facilitating options ranging from flat fees to performance-based payouts or commissions. Users can also receive payments in their local currency and automate tax compliance processes.