YouTube's updated policy allows users to request removal of AI-Generated voice or face content

YouTube's recent policy update allows individuals to request the removal of AI-generated content that replicates their voice or appearance. This change aligns with their commitment to responsible AI usage, introduced in November. According to YouTube's Privacy Guidelines, requests for removal must generally be made by the affected individual, with exceptions for minors, vulnerable adults, deceased persons, or those without access to a computer. The request process acknowledges privacy concerns, though YouTube does not guarantee content removal, instead conducting a thorough review. Factors considered include the identifiability of the person in the AI-generated content, its realism, disclosure to viewers as AI-generated, and whether it involves parody, satire, or public interest material. Additionally, content featuring public figures engaging in sensitive activities, like crime or political endorsements, is scrutinized more closely, particularly in the context of upcoming elections.

YouTube implements 48-hour removal rule for content complaints

YouTube now requires users to remove flagged content within 48 hours of receiving a complaint. Failure to comply initiates a review process. Content cannot be privatized to avoid scrutiny, as it could be made public again anytime. Additionally, per privacy guidelines, the complainant's name and personal details must be expunged from the video's title, description, and tags upon removal.

While YouTube supports AI-generated content, it maintains strict adherence to privacy guidelines and may remove flagged content regardless of labeling as synthetic. This policy aims to protect user privacy amid the growing prevalence of AI and synthetic-generated content, including deepfakes.