Wix review: Unveiling the power and potential

Explore the power and potential of Wix in this comprehensive review. Discover its features, usability, and benefits for your website needs.

May 30, 2024 - 18:26
May 30, 2024 - 18:29
Wix review: Unveiling the power and potential

Our Verdict

Our Verdict

Users appreciate its drag-and-drop editor, which simplifies website building, and its affordable pricing options. However, some have noted limitations, such as storage constraints and the need for additional apps or plugins to access advanced functionalities. Overall, Wix remains a popular choice for individuals and businesses looking to establish a professional online presence with minimal technical expertise.

like Pros

  • Restricted free plan
  • User-friendly interface
  • Abundance of professional features available
  • Extensive template library catering to diverse business types
  • Comprehensive e-commerce tools facilitate the creation of feature-rich online stores

dislike Cons

  • Prices slightly higher than average
  • Limited 2GB storage in the lowest-tier plan
  • Inability to switch templates once selected
  • Email functionality not included by default (available as a paid add-on)
star star star star star
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting price

$17 per month

Inventory management


Free domain

Included for one year on all paid plans

Quick overview of Wix ratings

The general consensus on Wix is favorable, highlighting its user-friendly interface and simple setup process. Criticisms often revolve around software constraints like the inability to switch templates after launching a site or storage restrictions. Here are the key aspects influencing our rating:


Drag-and-drop interface Yes
Monthly cost Free to $159
Social media integration Yes
Email tools Yes
Inventory management Yes
SSL certificate Yes
Trustpilot rating Wix boasts a rating of 4.4 out of 5 stars based on more than 5,900 reviews.
TrustRadius rating Wix receives a score of 8.2 out of 10 stars from over 325 reviews.

What is Wix?

Wix is a user-friendly, comprehensive solution perfect for newcomers, enabling effortless creation of professional websites. With over 800 design templates, it caters to diverse blogging and small business requirements. Integration with over 300 third-party apps expands functionality, enabling features like online scheduling and event booking.

Wix core features

Website builder and templates

Wix presents three distinct website editors, each offering unique benefits.

Firstly, the Wix Artificial Design Intelligence (ADI) editor is perfect for novices, generating a basic site within minutes by prompting you with a few questions.

Secondly, the Wix standard editor allows you to choose from templates and customize them using the familiar drag-and-drop interface. You can seamlessly transition from the ADI editor to the standard one and enable mobile-friendly views.

Thirdly, Editor X, launched in 2020, caters to designers, offering advanced features like scalable fonts, grid layouts, and custom breakpoints for creating fully responsive websites.

These intuitive editors facilitate easy content management, font adjustments, and site personalization without coding knowledge, thanks to their drag-and-drop functionality. With over 800 design templates available, even non-designers can create professional-looking websites.


Wix provides all the essentials for launching, expanding, and maintaining a thriving blog. Its drag-and-drop editor facilitates effortless text formatting, image insertion, and post creation. Additionally, integrated tools like social media links, email marketing, and SEO assistance aid in blog management and audience expansion.


Wix empowers you to transform your website into an online store through its Business and eCommerce packages. These plans enable product sales, payment processing, and inventory management in a centralized platform. Additionally, Wix offers various features to enhance business promotion and customer conversion.

The Business Basic plan facilitates online payment acceptance, while Business Unlimited supports business growth with features like product reviews, subscriptions, multi-currency support, and marketplace integration. For comprehensive benefits, the Business VIP plan includes unlimited dropshipping products, priority customer support, tailored reports, and a customer loyalty program.

Wix pricing & plans

Wix provides three main types of plans: Website plans tailored for basic needs, Business and eCommerce plans catering to online businesses, and Enterprise plans designed for larger organizations.

Wix basic website plans

The free Wix plan displays Wix branding on your website under your subdomain (e.g., yourwebsitename.wix.com). It offers 500MB of cloud storage and 500MB of bandwidth. For enhanced site customization and additional features, upgrading to a paid plan is recommended. Wix provides four paid basic website plans, priced from $16 to $45 per month. All plans include a complimentary custom domain for one year and an SSL Certificate. Further details of these plans are outlined in the chart below.

Wix business and eCommerce plans

To enable online payment acceptance and monetize your website, selecting one of Wix's Business and eCommerce plans is necessary. You have three choices, all providing secure online payments, recurring payment capabilities, customer accounts, and a complimentary custom domain for one year. Additional features of these plans include the following.

Wix eterprise plans

Enterprise solutions for expansive websites entail personalized pricing. These plans are tailored, requiring direct collaboration with a Wix representative to customize a plan that aligns with your specific business requirements.

Wix ease of use

Wix stands out as an intuitive platform suitable for beginners, requiring no prior website-building experience. Its drag-and-drop editor is exceptionally user-friendly, allowing you to manipulate elements on your page effortlessly without coding. Additionally, Wix manages website hosting and security, and for any concerns, round-the-clock support is available with any paid plan.

Wix safety and security

Wix prioritizes website safety and security, demonstrated by its PCI compliance, meeting credit card companies' security standards. Every Wix website comes with an SSL certificate and automatic backups. Additionally, Wix maintains a dedicated team of experts who monitor servers round-the-clock to proactively mitigate potential threats.

Wix customer service and support

Wix provides around-the-clock customer support for all paid plans, with VIP plans receiving priority assistance. Accessing support requires logging into your account; otherwise, you'll be directed to the Wix Help Center, a comprehensive knowledge base for self-service assistance.

Additional tools and functionality

Wix Artificial Design Intelligence (ADI)

Wix ADI is a feature enabling the creation of a professional website within minutes, eliminating the need for content writing. With minimal effort, Wix ADI crafts a tailored website for your business, using details provided such as your business name, industry, and location to generate personalized designs.

SEO tools

Wix integrates an in-built SEO tool to streamline the optimization of your website for Google Search. This tool guides you through the optimization process step by step and offers insights for enhancing your site's ranking.

Key SEO features include meta tags, canonical tags, robots.txt files, bulk 301 redirects, immediate Google indexing, URL structure adjustments, patterned meta tags, and an XML sitemap. Additionally, all images are automatically resized, compressed, and converted to WebP format, contributing to faster site loading speeds, a crucial factor in SEO.

A notable feature is the capability to customize your site logic, enabling the modification of SEO data across all pages simultaneously, rather than individually editing each page. Furthermore, leveraging Velo APIs empowers you to customize client-side code and override default SEO settings.

App Store and integrations

The Wix App Market serves as a comprehensive hub for enhancing your website's features and capabilities. Offering a diverse selection of hundreds of apps, it spans from social media utilities to contact forms to live chat options. Additionally, you'll discover integrations for well-known business tools like QuickBooks, Shippo, ShipStation, Printful, Get Funding, Craftybase, Google AdSense, and Mailchimp.

Mobile App

Wix offers a mobile application enabling website management from anywhere. This app permits tasks such as content creation and publishing, monitoring site analytics, order and customer management, and facilitating coupons and sales. Compatible with both iOS and Android devices, it ensures convenience and accessibility for users on the move.


Each Wix Website Plan imposes storage boundaries, varying from 2GB to 100GB. Business and eCommerce plans commence at 50GB and extend to unlimited storage in the Business VIP plan. To access additional storage, upgrading to a higher-tier plan is necessary.

Email Marketing

Ascend by Wix serves as an email marketing and customer management solution, distinct from the website-building tool. It functions as a comprehensive toolkit for business management, encompassing features such as contacts, inbox, chat, forms, automation, and Wix invoices.

Similar to Wix's website editor, its email editor employs a drag-and-drop interface. For users lacking design skills, pre-designed templates are available, allowing customization of colors, fonts, backgrounds, and videos to personalize emails before sending them to your list. Additionally, Ascend facilitates the creation of automated drip campaigns and provides analytics to assess campaign performance.

Other notable benefits

Wix provides extensive design flexibility and robust features essential for online businesses, catering to the needs of various businesses and entrepreneurs. Customize your online presence to suit your audience and business requirements by leveraging both basic and advanced Wix functionalities.

  • Online scheduling: Enable clients to schedule appointments directly online, with the option to sell scheduled services using this Wix upgrade feature.
  • Social media graphics: Utilize the Wix Social Post editor and templates to craft personalized Facebook and Instagram posts. Share posts instantly or schedule them for later posting.
  • Facebook ads: Initiate paid Facebook ad campaigns through Wix.
  • Help center: Access a vast repository of support resources provided by Wix.

Alternative options to Wix and their comparative analysis

Wix stands out favorably among other website builders, offering over 800 templates, a feature lacking in competitors like GoDaddy and Squarespace, each offering just over 100 templates. While Wix provides a free plan, Squarespace and Shopify do not. However, Wix falls short in offering unlimited storage across its plans, a feature available with its competitors.

Wix vs. Squarespace:

Squarespace, a prominent Wix alternative, attracts artists and creatives with its sleek design templates and drag-and-drop editor, similar to Wix. Despite similar features, Squarespace's templates are often considered more stylish and modern compared to Wix's offerings. Additionally, Squarespace is pricier, starting at $16 per month compared to Wix's $0 starting plan. However, Wix requires a paid plan for e-commerce functionality, while Squarespace includes it in their base plan.

Wix vs. WordPress:

WordPress, an open-source CMS, provides flexibility for various website types but requires hosting costs. While WordPress offers ultimate freedom, it's not as user-friendly as Wix. For ease of use, Wix is preferable, especially for those focusing on simple websites or blogs. However, WordPress suits those seeking customizability and willing to invest time in learning its intricacies.

Wix vs. Shopify:

Shopify, an e-commerce platform, starts at $5 per month but is tailored for online stores, unlike Wix. For e-commerce needs, Shopify surpasses Wix. Yet, if simplicity is prioritized for business sites or blogs, Wix remains a solid choice. Notably, Shopify introduced a social selling plan, enabling product sales without a website, appealing to those exploring online sales avenues.

Wix vs. GoDaddy:

GoDaddy, a website builder and hosting provider, offers affordability but lacks the feature breadth and modern templates of Wix. While GoDaddy is budget-friendly, Wix provides a more comprehensive feature set and contemporary designs, making it a preferred option for those seeking advanced functionalities and stylish templates.

Does Wix suit your needs?

Wix for personal use

Wix is an ideal choice for establishing a personal online presence, whether it's for a wedding, shower, or family holiday website. With Wix, you can effortlessly create a website within minutes, eliminating concerns about hosting or coding. Additionally, Wix offers a plethora of templates and designs, allowing you to craft a website that reflects your unique style.

Wix for business use

Wix prioritizes user-friendliness, making it an excellent option for individuals with limited technical or design skills. Particularly favored among small businesses, consultants, bloggers, and entrepreneurs, Wix offers a diverse array of industry-specific templates, catering to various sectors such as food service, events, fashion, fitness, and professional services. Moreover, for those requiring e-commerce functionalities, Wix provides built-in features and integrations.

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